Develop an Editing Style Consistent with your Brand

I work with some amazing photographers. Laura Davis of Charming Studios has built 3 companies under the umbrella of her main brand. (You can read all about how she manages all 3 studios here!) 

With each studio addition, a new editing style was in order. We wanted to keep her branding consistent, but each brand needed to look different - something to set it apart from the others. Laura communicated to me what she wanted each brand to feel like, giving me key words like "light & airy" or "classic & moody." We were able to come up with three editing styles that looked very much like they belonged to Charming Studios, but had their own flair. Something else we accomplished was keeping them in a quick, efficient workflow. I cannot stress the importance of this enough! In order to keep up with the fast turnaround times of the wedding & portrait photography world, you gotta have a way to edit photos quickly - without sacrificing quality. 

I wanted to give you a peek into the 3 different studios and their editing styles.

Laura began her business (11 years ago! She's a photography veteran!) with Everyday Charming. This branch specializes in high end Senior & Family portraits. Everyday Charming is focused on capturing the perfect image. They plan, collaborate, shop and style each element of a portrait. 

For Everyday Charming, we came up with a classic, warm editing style that focuses on making those colors pop. (Watch for the before and after)

Laura's next venture was Charming Child. Charming Child specializes in children's lifestyle photography and focuses on kids 0-12 being their crazy cool selves. When Laura began talking with me about her vision for Charming Child, she knew she wanted the photos to feel bright & airy - exemplifying the playful, unscripted life of kids being themselves. We came up with a bright editing style to compliment the candid nature of the moments captured.

Laura's most recent venture is Charming in Love. CIL shows off the Charming Studios romantic side, and specializes in photographing sophisticated nuptials for the couple who adores classic glamour. Developing this style with Laura was so fun! She wanted a moody, romantic style with a nod towards the glamour of yesteryear. 
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Charming in Love specializes in elopements, so a lot of their shooting is done in courthouses. Most courthouses are old and filled with such beautiful architectural elements. Instead of being intimidated by darker lighting conditions and the old marble textures found in these buildings, Laura and her team use these elements to create spectacular images. I'm amazed at her ability to analyze the space and use it to her advantage while shooting! Some of my favorite images from Charming Studios have been their Charming in Love photos. 

I love working with photographers in nailing down their editing style - whether it's a tried and true style they've used for years, or if they're looking to develop a new look. Drop me a line to get started developing a style that's consistent with your unique brand! 

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